Mission:
Our mission is "to strive for the wholehearted satisfaction and enrichment of the lives of the people globally" by providing them flexibility in sourcing, competitive prices, on-time deliveries and customised solution for unique needs.
Fully committed to this mission, all members of the Kohinoor Group work together with passion to provide products and brands of excellent value created from the consumer/customer's perspective.

Vision:
We aim to be "a global group of companies that is closest to the consumer/customer in each market", earning the respect and trust of our customers, suppliers, employees and contributing to the sustainable development of society.

Values:
High priority to customer satisfaction.

• High standards of consistent quality and reliability.
• Promoting use of modern technology and practices.
• Minimising profitability for cost-effectiveness.
• Cultivating mutually rewarding relationships with its partners in business.
• Commitment to community development and environmental protection.
• Empowerment of the company's performing units.
• Nurturing and developing human resources.